
Rich is a distinguished high-performance coaching & leadership specialist with over 2 decades of experience coaching elite teams & leaders. He has a holistic, servantship & ego-less approach to his support of others.
In his words 'it's all about what you do, not what you say you are going to do'.
His expertise lies in integrating scientific principles with practical strategies to develop high-performance cultures and unlock leadership potential. With a focus on mindset coaching, leadership development, & optimising health and well-being, he helps individuals & teams unlock greater energy, focus, synergy allowing them to consistently perform at their best—whether in sport or business.
Having supported teams to win every major honour in rugby, he has held pivotal roles in elite environments including the English Institute of Sport, Leeds Rhinos, Catalans Dragons, and with the England National Rugby League Team.
Rich holds an MRes and BSc (Hons) and is an Accredited Strength and Conditioning Coach (ASCC).
Now renowned for affecting transformational change across multiple environments & cultures, most recently in professional soccer, Rich has become a sought-after advisor, motivational speaker & corporate performance coach.
A selfless leader that has walked the walk.
✔ Championship-Winning Experience – Backed by 20 years in elite performance coaching.
✔ Proven Frameworks from Elite Sport – Applying tested principles to leadership.
✔ A Holistic Approach – Leadership, mindset, well-being, and communication in one integrated model.
✔ Practical & Experience-Based – Real strategies, not just theory, for tangible leadership impact.
✔ Sustained Performance Improvement – Measurable impact on Executive & Team Productivity.
I partner with ambitious leaders, elite teams & organisations looking to:
➡ Optimise Performance – Improve individual & collective function.
➡ Enhance Focus & Clarity – Improve decision-making under pressure.
➡ Create Synergy & Team Excellence – Strengthen culture, trust, and communication.
➡ Apply Transformational Thinking - enhance daily process, maximise productivity & reduce distraction.
➡ Increase Energy & Resilience – Build sustained high performance.
"I know first hand how Rich delivers his coaching with energy, strategy & clarity. His support to me during some important years in my career was invaluable. I'm delighted that we now continue to trade our experiences in coaching, leadership & high performance."
Kevin Sinfield OBE, England Rugby Coach & MND Ambassador
Catalans Dragons,
Head of Performance 2017-2021
The Rugby League & England,
Head of Human Performance 2015-2017
England Rugby League
Strength & Conditioning Coach 2013-2015
Leeds Rhinos Rugby League Strength & Conditioning Coach 2007-2012