A proven, credible & authentic change maker.
Rich is a highly respected high-performance coaching and leadership specialist with more than 20 years of experience guiding elite teams & senior leaders. His approach is rooted in care, humility, & servant leadership, ensuring his support is always focused on the growth & success of others.

Championship-Winning Experience
Backed by 20 years in elite performance coaching.
Proven Frameworks from Elite Sport
Applying tested principles to leadership.
Practical & Experience-Based
Real strategies, not just theory, for tangible leadership impact.

my story
I’ve spent over 20 years coaching elite teams & leaders across high-performance sport & business. My approach is grounded in service, not ego. It’s holistic, practical, and built on lived experience. For me, it’s always been about what you do, not what you say you’re going to do. Finding a way to be better.
My work brings together science & strategy to develop high-performance cultures, unlock leadership potential, & help people consistently be their best. Whether it’s mindset, well-being, leadership, or team dynamics, I focus on building clarity, energy, & consistency into how individuals and organisations operate.
I’ve been fortunate to lead teams who have gone on to win every major honour in rugby, holding senior roles at the English Institute of Sport, Leeds Rhinos, Catalans Dragons, & the England National Rugby League Team.
I hold an MRes, a BSc (Hons), and I’m an Accredited Strength and Conditioning Coach (ASCC). My work is diverse in nature, extending into professional football & the corporate sector. The common theme is forward thinking organisations that understand the need for create sustainable high-performance with transformational change.
Got something in mind?
If you’re serious about raising standards, for yourself or your team. This is the place to start. Use the form to open the conversation. You’ll hear back from me directly to explore what’s possible.
I help teams and leaders perform better under pressure. Through coaching, culture, & clarity.
From national teams to corporate boards. I support leaders & organisations ready to raise the bar.
A truly professional approach that has been forged by years of working with the very best.
Surround yourself with winners
You are the average of the 7 people closest to you
“I know first hand how Rich delivers his coaching with energy, strategy & clarity. His support to me during some important years in my career was invaluable. I’m delighted that we now continue to trade our experiences in coaching, leadership & high performance.”
– Kevin Sinfield MBE

Unlock Your Team’s Potential.
Lead with Purpose.
Join the leaders and athletes who’ve transformed their mindset, resilience, and performance with Rich Hunwicks. Whether you’re looking to elevate your leadership, build stronger teams, or drive sustainable success. Start your journey today.
find out how elite coaching can shift the way you lead, perform, & grow.Ready to Connect?
If you’re exploring coaching, leadership support, or team development, use the form below to get in touch. I’ll come back to you directly to discuss where we can take the conversation next. No automated replies, just a personal response when you’re ready to start.