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Rich delivers transformational change across multiple environments & cultures

Rich is a high-performance leadership specialist with 20 years of experience coaching elite teams & leaders. Having supported teams to win every major honour in rugby, Richard applies the principles of champion behaviours, mindset mastery, & resilience to help leaders and teams unlock greater energy, focus, & synergy in their performance.


His expertise lies in leadership development, mindset coaching, & health & well-being interventions, helping individuals and teams break through barriers, enhance communication, and perform at their highest level—whether in sport, business, or high-pressure environments.

20 years of repeated success facilitating the best

2021 League Leader & Grand Finalist, 2018 Challenge Cup Winner

2021 League Leader & Grand Finalist, 2018 Challenge Cup Winner

2021 League Leader & Grand Finalist, 2018 Challenge Cup Winner

Catalans Dragons, 

Head of Performance 2017-2021

2017 UKSCA Coach of the Year - Professional Sport

2021 League Leader & Grand Finalist, 2018 Challenge Cup Winner

2021 League Leader & Grand Finalist, 2018 Challenge Cup Winner

The Rugby League & England, 

Head of Human Performance 2015-2017

2017 World Cup Finalist, 2014 International Series Winner

2021 League Leader & Grand Finalist, 2018 Challenge Cup Winner

2017 World Cup Finalist, 2014 International Series Winner

England Rugby League 

Strength & Conditioning Coach 2013-2015

2012, 2011 Super League Winner, Challenge Cup Finalist

2021 League Leader & Grand Finalist, 2018 Challenge Cup Winner

2017 World Cup Finalist, 2014 International Series Winner

Leeds Rhinos Rugby League Strength & Conditioning Coach 2007-2012

Testimonials from business & sport

Julie Lawrenson, Head of learning & development, Bell Group.

Lee Jenkinson, CEO, Elite Pro Sports, Oxen Sports Apparel & Steeden UK

Julie Lawrenson, Head of learning & development, Bell Group.

Thank-you for a brilliant leadership session! I know that myself & the team have taken so much away from today that we can apply into our work & personal lives.

Ashleigh Kerr - Head of Operations, Autify Digital

Lee Jenkinson, CEO, Elite Pro Sports, Oxen Sports Apparel & Steeden UK

Julie Lawrenson, Head of learning & development, Bell Group.

“It was great to have Rich join us for our Company day. He took time to make it personal for us, ensuring that he delivered the correct message. He even joined us for breakfast and for our conference before his talk – getting to grips understanding how we work and communicate as a team. Rich inspired our team to be the best team-mates and

“It was great to have Rich join us for our Company day. He took time to make it personal for us, ensuring that he delivered the correct message. He even joined us for breakfast and for our conference before his talk – getting to grips understanding how we work and communicate as a team. Rich inspired our team to be the best team-mates and showed us that we are all leaders in our own way. He used his personal experiences to relate and motivate, specifically focussing on Care, Resilience, Humility and Gratitude and he certainly sparked the minds of the Autify team.”


Lee Jenkinson, CEO, Elite Pro Sports, Oxen Sports Apparel & Steeden UK

Lee Jenkinson, CEO, Elite Pro Sports, Oxen Sports Apparel & Steeden UK

Lee Jenkinson, CEO, Elite Pro Sports, Oxen Sports Apparel & Steeden UK

"Rich's expertise & support has massively helped me develop my training programme, day to day productivity & general well-being.  Having someone in my corner who implicitly understands the demands of being a parent & CEO whilst integrating daily training & lifestyle behaviours has been a game changer". 


Jordan Walne, CEO & Owner: Raw & Outdoor

Lee Jenkinson, CEO, Elite Pro Sports, Oxen Sports Apparel & Steeden UK

Lee Jenkinson, CEO, Elite Pro Sports, Oxen Sports Apparel & Steeden UK

Rich gives great insight into leadership styles, barriers to effective leadership & maximising productivity. The way Rich simplifies & delivers complex topics in a format that everybody can understand ensures the message is received. A number of the participants had light bulb moments on topics they have felt overwhelmed by their whole li

Rich gives great insight into leadership styles, barriers to effective leadership & maximising productivity. The way Rich simplifies & delivers complex topics in a format that everybody can understand ensures the message is received. A number of the participants had light bulb moments on topics they have felt overwhelmed by their whole lives. 

If you are a business or leader looking to enhance your thinking I would definitely recommend Rich. His knowledge and applied experience from working at an elite level will no doubt positively improve outcomes in a number of areas of your business & day to day life.

Brodie Croft, Professional Rugby League Player & Man of Steel

Andy Ackers, Professional Rugby League Player, England International

Brodie Croft, Professional Rugby League Player & Man of Steel

“Not many like you around Rich. Able to push athletes to chase their best whilst bringing the fun and energy at the same time. You’re an inspiration mate with everything you do”

Chris Bishop, Associate Professor at Middlesex University

Andy Ackers, Professional Rugby League Player, England International

Brodie Croft, Professional Rugby League Player & Man of Steel

“Rich brings a wealth of knowledge, experience & expertise to leadership in sport. He has an ability to think critically, offer a balanced approach to complicated, multi-faceted problems, whilst ensuring strategic direction. His ability to relate and engage with audiences is top quality."

Andrew Thomas, Director of Sport, Rishworth School, Halifax.

Andy Ackers, Professional Rugby League Player, England International

Andy Ackers, Professional Rugby League Player, England International

Thank you for the superb presentation you came in and delivered to our sports-leaders. The three core messages you raised were so relevant to what the group has been working towards and it's already apparent that they've been motivated by the content and your delivery. Real world examples are often good ways of inspiring students, but you

Thank you for the superb presentation you came in and delivered to our sports-leaders. The three core messages you raised were so relevant to what the group has been working towards and it's already apparent that they've been motivated by the content and your delivery. Real world examples are often good ways of inspiring students, but your ability to relate these back to the world of professional sport using your extensive experience in this field made the presentation exceptionally powerful. Thanks once again.

Andy Ackers, Professional Rugby League Player, England International

Andy Ackers, Professional Rugby League Player, England International

Andy Ackers, Professional Rugby League Player, England International

Rich epitomises professionalism.

His knowledge in applying the science of performance to general life & the mind is another level.

What he has done for me in a short space of time and whilst enduring adversity, I can’t thank him enough.

I continue to check in with him on a day to day basis & am extremely grateful that he is part of my journey.

Zane Tetevano, Professional Rugby Player, NRL Winner

Zane Tetevano, Professional Rugby Player, NRL Winner

Zane Tetevano, Professional Rugby Player, NRL Winner

"Rich is a smart trainer & absolute leader, with unique character & obsessiveness that helps me be my best. This guy has been like a coach and brother to me."

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